
About CrossFit Greenville in Greenville, NC
Real Coaches. Real Community. Real Results.
Founded in 2013, we've built downtown Greenville's most trusted CrossFit gym — where expert coaching meets clinical expertise and everyone belongs.

FOUNDER'S STORY
Meet Matt Hines
With a BS in Exercise Science and a CrossFit Level 2 certification, Matt Hines brought a unique clinical perspective to the world of CrossFit when he founded CrossFit Greenville in 2013.
Before opening the gym, Matt spent five years as an exercise specialist in cardiac rehabilitation — working with patients who needed to rebuild their fitness safely and effectively. That clinical background shaped everything about how CrossFit Greenville operates.
Today, CrossFit Greenville stands as more than just a gym. It's a 7,000 sq ft facility in downtown Greenville, NC, where a team of six coaches — including a Doctor of Physical Therapy — bridges the gap between the clinic and the gym.
“Deliver fitness beyond expectation.”
OUR MISSION
Deliver Fitness Beyond Expectation
We see our gym as a bridge between the clinic and the gym. With a DPT on staff and coaches with over a decade of experience each, we provide a training environment where safety, science, and community converge. Whether you're a first-timer or a competitive athlete, we meet you where you are and help you get where you want to go.
THE TEAM
Our Coaches
Six experienced coaches dedicated to your success — including three with 12+ years of CrossFit coaching experience and a Doctor of Physical Therapy.

Matt Hines
Founder & Head Coach
BS Exercise Science, CF Level 2. Former cardiac rehab exercise specialist with 5 years experience. Founded CrossFit Greenville in 2013.

Adam Kolb
Coach
12+ years of CrossFit coaching experience. Dedicated to helping members reach their full potential.

Ben Ward
Coach
12+ years of CrossFit coaching experience. Committed to building strength and community.

Armando Rodriguez
Coach
12+ years of CrossFit experience. Passionate about functional fitness and helping athletes of all levels improve their performance.

Liz Brennan
Coach & DPT
Doctor of Physical Therapy on staff. Bridges the gap between the clinic and the gym for optimal movement and recovery.

Parker Wiseman-Raven
KidFit Founder & Coach
Founder of CrossFit Greenville's KidFit program. Driven to inspire and empower athletes of all ages through challenging, fun workouts and unwavering support.
OUR SPACE
7,000 Sq Ft of Potential





